The organization that is in charge of enticing visitors to the midwestern state of Wisconsin has had to rename itself after realizing that it’s acronym was synonymous with a crude internet slang term. (If you don’t know what it stands for by now, just google it!) After having the same name since 1979, it will now be called the Tourism Federation of Wisconsin (TFW) to put an end to the countless jokes.
The new logo has been added to the website, and the text needed to be squashed to find room for the extra word “of”. It’s too bad they didn’t change it to Federation for Tourism in Wisconsin. FTW!
